Product Marketing Executive

Turning complex products into markets that move.

Senior product marketing leader forged at AWS, Intel, Sprinklr, and GoDaddy. I build the positioning, narratives, and GTM strategy that connect what companies build to why buyers care.

Victoria Kouyoumjian

I'm a product marketing executive with extensive experience translating technically complex products into differentiated positioning, compelling market narratives, and revenue-driving go-to-market programs.

My career spans some of the most consequential product launches in enterprise technology — including the GA launch of Amazon SageMaker and Amazon Lex at AWS, Intel's Enterprise AI go-to-market, and building Sprinklr's Platform PMM function from zero. I'm a rapid domain learner with a track record of entering unfamiliar verticals and quickly developing authoritative points of view.

I hold an MBA from the University of Redlands, a B.S. in Geography (GIS) from the University of Wyoming, and a B.A. in English Literature from Mount Holyoke College.

85+
Service & feature launches, AWS
6700
Developers trained, Intel AI
50%+
SQL-to-VO Conversion, Sprinklr
Read interview →
Read case study →
AWS · 2017

Amazon SageMaker — GA Launch

Build, train, and deploy machine learning models at scale · November 2017

AWS · 2017

Amazon Lex — GA Launch

Conversational interfaces for your applications · April 2017

AWS · 2016

Amazon QuickSight — GA Launch

Fast, easy-to-use business analytics · November 2016

AWS · 2017

What is a Chatbot?

Evergreen explainer · October 2017

AWS · 2017

Chatbots in Call Centers

Industry use-case content · September 2017

Sprinklr · 2022

AI Studio — Product Page

Sprinklr's first AI product launch · 2022

Sprinklr · 2021

Active Data Retention — Product Page

Sprinklr platform feature · 2021

AWS ML Blog · 2017

Machine Learning Blog Posts & Research Spotlight Series

19 posts · February–September 2017

Esri Insider · 2012

What's the Big Deal About Big Data?

Esri Insider · May 2012

Esri Insider · 2012

Private Clouds: Moving from Hype to Reality

Esri Insider · February 2012

Esri Insider · 2011

Open Source, Closed Source: Moving to the Middle

Esri Insider · October 2011

Esri Insider · 2011

The Future of Mapping

Esri Insider · August 2011

2012 ArcGIS in the Cloud Esri International User Conference · San Diego, CA
2011 Esri India User Conference Delhi, India
2011 ArcGIS in the Cloud Esri Business Partner Conference · Palm Springs, CA
2009 Esri User Conference San Diego, CA
View on Amazon →
ArcWatch · 2012

ESRI User Conference Forecast: 100% Chance of Cloud

ArcWatch · June 2012

Geospatial Today · 2012

Moving from Public to Hybrid Cloud

Geospatial Today · October 2012

GEO Informatics · 2011

Esri and Cloud GIS Strategies

GEO Informatics Magazine · Oct/Nov 2011

GeoConnection · 2011

Demystifying the Cloud

GeoConnection Magazine · March 2011

Esri Newsletter · 2010

The New Age of Cloud Computing and GIS

Esri Newsletter · January 2010

AWS · 2016

Introducing Amazon QuickSight

Screencast & voice-over · November 2016

HP Cloud · 2014

Welcome to the HP Public Cloud Console

Recorded video · March 2014

HP Cloud · 2014

Transitioning to the New Cloud

Recorded video · March 2014

Let's talk about what you're building.

Whether you're looking for a product marketing leader or want to discuss a consulting engagement, I'd like to hear from you.

EOF